Adolescents' Reading of Japanese Comic Books and Envy of Japanese Goods, Japanese Culture, and the Japanese in General

청소년의 일본 번역 만화 구독과 대일 선망의식

The purpose of this study was to investigate (1) the actual reading behavior of Japanese comic books among adolescents, (2) adolescents' perception of violence and sexuality in the comic books, and (3) the effect of Japanese comic books on attitudes toward Japan. Subjects for this study were 109 elementary, 102 middle and 104 high school adolescents. Data were gathered through questionnaires and analyzed by frequencies, percentiles, mean, ANOVA, $Scheff{\acute{e}}$ test and Pearson's correlations. The results were that (1) Reading of Japanese comic books is a prevalent phenomenon among adolescents; (2) adolescents assessed the contents of Japanese comic books favorably; (3) adolescents evaluated Japanese goods as high quality, assessed Japanese culture positively and had favorable perception of the Japanese; (4) there was a positive relationship between the adolescents' evaluation of Japanese comic books and envy of the Japanese.