한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)
- 제17권1호
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- Pages.3-10
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- 1993
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
의복 구매동기에 따른 점포이미지 선호도에 관한 연구(II) - 이대생을 중심으로 -
A Study on Store Image Preferences which is Followed by Clothing Buying Motives (II) - As Object of Ewha Womans Student -
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Lim, Sook Ja
(Dept. of Clothing and Textiles, Ewha Womans University) ;
- Lee, Joo Eun (Dept. of Textiles and Clothing Design, Bae Wha Women's Junior College)
- 투고 : 1992.11.01
- 발행 : 1993.02.01
초록
This study intends to provide a beneficial foundation which can aid our understanding of how a clothing consumer group can be classified according to the clothing buying motives, and what differences are there about the importances store image attribute among them and how consumer's preferences to the store image are shown differently among them and ultimately, some concrete data which can be useful in establishing efficient store image strategies for clothing stores. 484 subjects were gathered through convenience sampling method and, for data analysis, cronbach'
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