한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)
- 제16권4호
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- Pages.443-455
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- 1992
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
의복만족모형의 경로 연구 -상표수준과 소비자관여의 기대선행 변수를 중심으로-
A Study on the Path of Clothing Satisfaction Model - brand levels and consumer involvement -
- Hong Keum Hee (Dept. of Clothing & Textiles, Pusan Women's University) ;
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Rhee Eun Young
(Dept. of Clothing & Textiles, Seoul National University)
- 발행 : 1992.12.01
초록
The purpose of this study is to verify the theoretical model on the clothing satisfaction. Research problems are as following; 1. To identify a causal model on the clothing satisfaction. 2. To examine the causal model by the brand levels. 3. To examine the causal model by the consumer characteristics. The empirical study of the above research problems is carried out by the longitudinal survey. The subjects selected for the final analysis are 362 women living in Seoul and Pusan. The results of our analysis are as following; 1. The main causal course of the clothing satisfaction is that the brand level and the consumer expectation
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