The Changes and the Determinants of Korea's Market Share in U.S., Japanese, and Other DECO Imports

한국수출(韓國輸出)의 시장점유율(市場占有率) 분석(分析) : 대미(對美)·日(일)·여타(餘他) OECD 수출실적(輸出實績)을 중심으로

This paper examines Korea's exports of manufactures to the United States, Japan, and other OECD member countries in the 1974-89 period, focusing on the market share in the trade partners' imports. It decomposes the growth of exports into various effects, following the "constant-market-shares" analysis. For this purpose, the entire period is divided into three subperiods: 1974-78, 1978-83, and 1983-89. The paper also estimates a regression model of the market share determination, using the data of Korea's market share in U.S. imports. In the three subperiods under study, Korea's exports grew at different paces for varied reasons. The average annual growth rate was 28 %, 11 %, and 21 %, respectively. A large drop in the "competitiveness effect", that is, in the market-share growth rate, was mainly responsible for the decline in the export growth rate. The largest drop in the competitiveness effect was found in the light manufactures exports in the second period. The market share did not regain the rapid growth momentum. The main reason for the rise in export growth rate in the last subperiod was the "market-size effect"-a rise in the growth rate of the trade partners' imports. According to the regression results, high intensities in physical and human capital tended to lower the Korean manufacturing industries' market shares in the United States. This negative correlation was stronger in the case of human capital intensity, suggesting that Korea is relatively poorer in human capital endowment than in physical capital endowment when compared to the United States. This negative correlation between the market share and each of the two intensities became weaker overtime. This may be interpreted as the consequence of both physical and human capital accumulation which were faster than the labor force growth. Depreciation of the Japanese yen was estimated to have a negative influence on the Korean manufacturing industries' market share in the United States, and this negative influence became stronger each year in the 1980s. This seems to reflect the intensifying competition between the two countries' exports in U.S. import markets. The Heavy and Chemical Industry Policy of the 1970s, which promoted a number of selected industries by providing them with various incentives and inevitably discriminated against the rest of the industries, was estimated to have had strong negative effects on the export performance of the light manufacturing industries. This finding and the largest decline in the "competitiveness effect" -found in the light manufactures exports in the 1978-83 period-indicate that the Heavy and Chemical Industry Policy was mainly accountable for the drop in the export growth rate during the period. On the other hand, the rise in export growth rate during the subsequent subperiod was greatly impacted by the large scale exchange rate realignments of major currencies, especially by the appreciation of the Japanese yen, and other changes in international economic conditions.

본고(本稿)에서는 한국의 대미(對美), 대일(對日), 대여지(對餘地) OECD에 대한 공산품 수출의 증가를 각 교역상대국(對餘地)(혹은 지역)의 수입규모(輸入規模)의 증가에 기인하는 것과 한국의 점유율(占有率)의 증가에 기인하는 것으로 분해하고, 한국의 대미수출(對美輸出) 자료(資料)를 사용한 회귀방정식(回歸方程式)의 추정을 통하여 점유율(占有率)의 결정요인들과 시간의 경과에 따른 그 영향의 변화를 살펴보았다. 점유율(占有率) 결정(決定)의 회귀식 추정에 따르면, 물적(物的) 및 인적자본집약도(人的資本集約度)의 영향이 유의한 것으로 나타났는데, 이 집약도(集約度)가 높은 산업일수록 수출의 점유율은 작았으나, 집약도(集約度)가 불리하게 작용하는 정도가 시간의 경과에 따라 점차 줄어들고 있는 것으로 나타났으며, 인적자본집약도(人的資本集約度)가 점유율 결정에 불리하게 작용하는 정도가 물적자본집약도(物的資本集約度)의 경우보다 훨씬 크게 추정되었다. 엔화(貨)의 평가절하(平價切下)는 한국의 점유율을 축소시키는 영향을 미치는데, 그 영향이 1980년대에 점점 커지는 것으로 나타났다. 또한 1970년대와 중화학공업정책의 경공업 수출에 대한 영향이 매우 부정적이었던 것으로 추정되었다. 이를 고려하건대, 수출구조(輸出構造)의 '고도화(高度化)'를 위한 정부의 대규모 시장개업은 현명하지 못한 일이고, 인적(人的) 물적자본(物的資本)의 축적이 원활히 진행되도록 보조하는 정책이 무엇보다 요구되는 정책이라고 하겠다.