Asiana Airlines' Computer Reservation System

아시아나 항공의 예약정보시스템

This paper presents a developmental approach undertaken by Asiana Airlines to implement computerized reservation system (CRS), Asiana Airlines is a new entrant into the once monopolized airline business in Korea. As a new entrant, it was absolutely necessary to develop CRS fast to begin the business in a relatively short period of time. By taking the risk of choosing Airline Control System which no airlines has yet implemented CRS with, Asiana Airlines was able to shorten development time considerably as well as integrate CRS with internal management information systems. This enhances system flexibility greatly. It is initially viewed that developing CRS is not to get competitive advantage but to overcome competitive disadvantage at Asiana Airlines. The paper also surveys the changing environment of CRS in general and the future implementation plan for ARTIS(Asiana Airline Reservation and Travel Information System) to be more of a competitive weapon in increasingly competitive international air travel market.