가정과삶의질연구 (Journal of Families and Better Life)
- 제9권1호통권17호
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- Pages.145-160
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- 1991
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- 2765-1932(pISSN)
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- 2765-2432(eISSN)
도시주부의 상표이미지 및 상표선호도에 따른 구매행동에 관한 연구
A Study On Housewives' Purchasing Behavior by Brand Image and Brand Preference
- Kang, Ki-Jeoung (Dept. of Home Management Sook Myung Women's University) ;
- Kye, Sun-Ja (Dept. of Home Management Sook Myung Women's University)
- 발행 : 1991.06.01
초록
The purpose of this study is to suggest some fundamental data for the welfare of consumers by investigation some characteristics of the housewives and their attitudes toward a famous brand. For the purpose of this study, the samples were distributed to houswives who lived in Seoul. The 493 data obtained were analyzed by frequency distribution, percentile,
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