Conflict Management in Family Pruchase Decision Making

가족구매의사결정에서의 갈등관리 전략에 관한 연구

The purpose of this study was to investigate conflict management in family purchase behavior of urbanite by applying a systems approach. For this purpose, 230 questionnaire were distributed to the married men and women in Seoul. The 216 data were analyzed by Frequency, Percentile, Mean, t-test, ANOVA, Duncan's Multiple Range Test. The result were as follows. 1) According to the type of goods, the level of marital conflict in purchase decision making had differences significantly 2) According to the type of goods and the level of conflict, conflict management had differences significantly. 3) According to the level of conflict and the basic environmental characteristics, purchase management satisfaction had differences significantly. Through these results, the applicability of systems approach to family purchase behavior was shown． Family purchase behavior could be understood in environmental suprasystem, with considering the relationship of subsystem's components.