A Study on Price-Quality Satisfaction

소비자가 인지한 가격에 대한 품질만족에 관한 연구 -외출부 구매를 중심으로-

The purpose of this study is to investigate the price-quality satisfaction focus on clothing. For the purpose, a survey was conducted using questionnaires. Frequency distribution, Percentile, Mean , One-Way ANOVA , Scheffe test, t-test, were used for data analysis. The main result are as follows. First, in general the price-quality satisfaction was somewhat high. Second, the price quality satisfaction was influenced by social economic variables (age , income, education) consumer attitude, and market environment.