Journal of the Korean Society of Clothing and Textiles (한국의류학회지)
- Volume 14 Issue 3 Serial No. 35
- /
- Pages.222-228
- /
- 1990
- /
- 1225-1151(pISSN)
- /
- 2234-0793(eISSN)
A Study on the Role of Emotions in Forming an Attitude Toward the Purchase of Clothing
의복구매태도 형성과정시 감정의 역할 연구
- Choi Sun Hyung (Dept. of Clothing and Textiles, College of Home Economics, Seoul National University) ;
- Lee Eun Young (Dept. of Clothing and Textiles, College of Home Economics, Seoul National University)
- Published : 1990.08.01
Abstract
The purposes of the study are to investigate the emotional dimensions toward clothing and to examine the role of these emotional reactions in mediating the effects of clothing cues on an attitude toward the purchase of clothing. The results are as follows: 1. The emotional dimensions to clothing are pleasure and arousal. 2. The model demonstrates an important role of emotion (pleasure) as mediators in forming an attitude toward the purchase of clothing.
Keywords