Journal of the Korean Society of Costume (복식)
- Volume 14
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- Pages.185-198
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- 1990
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- 1229-6880(pISSN)
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- 2287-7827(eISSN)
A Study on Characteristics of Fashion Opinion Leaders
패션 의견선도자(意見先導者)의 특성(特性)에 관한 연구(硏究) - 인구통계적(人口統計的).심리적(心理的).패션 커뮤니케이션 경로(經路) 변인(變因)을 중심으로 -
- Chung, Hyei-Young (Dept. of Fashion Design Duk Sung Women's University)
- 정혜영 (덕성여자대학교 예술대학 의상학과)
- Published : 1990.05.26
Abstract
The purpose of this study is to identify and profile Korean women's fashion opinion leaders on demographic, psychological and communication channels dimensions. The questionnaire was administered to 1204 students from a purposively selected. women's universities in Seoul. The data was analyzed using
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