한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)
- 제13권3호
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- Pages.197-206
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- 1989
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
상표이미지 선호도와 패션 광고 전략에 관한 연구 - 여대생을 중심으로 -
A Study on Brand Image Preference and Fashion Advertising Strategy
- Kim Moon Jin (Dept. of Clothing & Textiles Graduate School, Ewha Womans University) ;
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Rim Sook Ja
(Dept. of Clothing & Textiles Graduate School, Ewha Womans University)
- 발행 : 1989.08.01
초록
This study was to investigate brand images of ladies wear and the effects of fashion advertisements, and to determine the difference of brand image preference and the effects of fashion advertising by clothing life style. 421 subjects were gathered through stratified sampling method and, for data analysis, frequency distribution,
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