Journal of the Korean Society of Clothing and Textiles (한국의류학회지)
- Volume 13 Issue 3 Serial No. 31
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- Pages.197-206
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- 1989
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
A Study on Brand Image Preference and Fashion Advertising Strategy
상표이미지 선호도와 패션 광고 전략에 관한 연구 - 여대생을 중심으로 -
- Kim Moon Jin (Dept. of Clothing & Textiles Graduate School, Ewha Womans University) ;
- Rim Sook Ja (Dept. of Clothing & Textiles Graduate School, Ewha Womans University)
- Published : 1989.08.01
Abstract
This study was to investigate brand images of ladies wear and the effects of fashion advertisements, and to determine the difference of brand image preference and the effects of fashion advertising by clothing life style. 421 subjects were gathered through stratified sampling method and, for data analysis, frequency distribution,
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