한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)
- 제12권1호
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- Pages.53-68
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- 1988
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
우리나라 성인여성의 의복구매행동에 관한 실태 조사연구 (1) -서울, 부산, 대구지역을 중심으로-
A Study on the Clothing Buying Behaviors of Women -in Seoul, Busan, Daegu-
- 송미령 (동덕여자대학교 의류학과)
- Song Mi-ryong (Dept. of Clothing and Textiles Dong-Duck Women's University)
- 발행 : 1988.04.01
초록
The purpose of this study was to investigate the clothing buying behaviorial pattern and the differences of clothing buying behaviors by the demographic variables. For the measurement of clothing buying behavior, the researcher developed a questionnaire. This questionnaire was adjusted by preliminary test. Data were collected from 494 women dwelling in Seoul, Busan, Daegu. For statistical analysis, frequency, percentage, average, standard deviation, paired t-test,
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