A Study on Evaluation of the Korean and Western Dresses Using Semantic Differential Scales

의미분별척도법 (Semantic Differential)에 의한 양장과 한복의 이미지 비교 평가

  • 홍병숙 (중앙대학교 가정대학 의생활학과)
  • Published : 1988.11.01

Abstract

The purpose of this study is to compare the image discrepancy with Korean clothing and Western clothing using semantic differential scales. 19 adjective pairs were used for this study. The survey questionnaire were given to 946 married - women in Seoul. For the statistical analysis frequency, percentage, mean, ANOVA, t-test and Factor analysis were used. T he major findings were as follows: 1. To evaluate the women's clothing, four major factors were obtained and it was found that women evaluated quite differently their dresses with Korean and western styles. 2. The major evaluating factor of Korean dress was aesthetic aspect and on the other hand the main factor of western dress was functional aspect.

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