Validity of Gravity Models for Individual Choies

개인별 선택행위에서의 동력모형의 유효성

Within the conventional transportation planning process, "trip distribution" has a significant role to play. The most widely applied trip distribution model is the gravity model, for which Wilson provided the theoretical basis in 1967. The concept of the gravity model, however, still remains ambiguous if we analyze the "trip distribution" with a disaggregate data set. Thus, this paper hypothesizes that the gravity technique is still valid even with the disaggregate data set, by proving that the estimated coefficients of the gravity model, which is derived under the principle of entropy maximization, are identical with those of the multinomial logit model, which is derived under the principle of individual utility maximization.tility maximization.