한국벤처창업학회:학술대회논문집
- 한국벤처창업학회 2021년도 추계학술대회
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- Pages.113-117
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- 2021
Korean E-commerce Platform's Dashboard Style Decision Support System
- 염경민 (서울대학교 경영학과) ;
- 박재상 (서울대학교 경영학과) ;
- 유병준 (서울대학교 경영학과)
- Yum, Kyeongmin ;
- Park, Jae-Sang ;
- Yoo, Byungjoon
- 발행 : 2021.11.12
초록
Due to the recent COVID-19 pandemic, SMEs are forced to converge themselves into online business to cope with the rapidly changing business environment. However, due to various difficulties of becoming an online business, most SMEs choose to use services provided by the online sales platform. These platforms offer valuable support such as DSS in return for the high amount of commission fee. We analyze a novel data set from Naver Corporation's 'Smart Store' platform with the quasi-experimental method (propensity score matching technique combined with the difference in differences analysis) to analyze DSS usage and SME's performance empirically. Our results suggest that DSS usage leads to an increase in SME's sales performance in means of sales frequency and sales amount. Additionally, we have found weak support that DSS usage enables SMEs to attract customers better than those not using DSS.