Proceedings of the Korean Society of Computer Information Conference (한국컴퓨터정보학회:학술대회논문집)

Korean Society of Computer Information (한국컴퓨터정보학회)
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Research on the influence of we-chat applet on improving user experience

  • Liu, Zi-Yang (Dept. of Global Business, Kyonggi University) ;
  • Liao, Kai (Dept. of Global Business, Kyonggi University) ;
  • Wang, Jun-Lin (Dept. of Global Business, Kyonggi University)
  • 유자양 (경기대학교 글로벌비즈니스학과) ;
  • 리오카이 (경기대학교 글로벌비즈니스학과) ;
  • 왕준림 (경기대학교 글로벌비즈니스학과)
  • Published : 2020.07.15
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Abstract

As a service application developed for users, we-chat applets can be used without downloading and installation, which realizes the immediate response between offline enterprises and users, and more importantly, it provides users with a convenient platform to find products and improve the cost-effective channel for customers. Therefore, it is beneficial to improve the user experience in the future by studying how to use wechat applets Realize the long-term market competitiveness of enterprises.

Keywords