A Study on the Satisfaction of Low-cost Carrier Service influence on Reuse and Local Tourism Industry in Korea

우리나라 저가항공 서비스의 만족이 재이용과 지역관광산업에 미치는 영향에 관한 연구

  • 김효경 (한국관광대학교 관광경영과) ;
  • 문재영 (동서대학교 글로벌경영학부)
  • Published : 2020.01.08

Abstract

Today, the tourism industry, unlike the past, is fused with various fields and is closely related to various fields, not just one field. In the case of the tourism industry, it leads to an increase in product sales through not only national import but also enhancing national image, forming a positive virtuous chain. As mentioned in order to verify the hypothesis presented in this study, pilot tests were conducted on about 50 copies of the data, and as a result, in-flight service (H1), flight service (H2), compensation service (H3), and reservation service (H4) It has been shown to have a positive effect on customer satisfaction, and when customer satisfaction is achieved, it naturally leads to reuse.

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