한국항해항만학회:학술대회논문집 (Proceedings of the Korean Institute of Navigation and Port Research Conference)
- 한국항해항만학회 2011년도 춘계학술대회
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- Pages.237-240
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- 2011
그린마케팅전략과 대체에너지개발
Green Marketing Strategy & Alternative Energy Development
- Gim, Jin-Goo (LSE INSTITUTE) ;
- Yoon, Dae-Gwun (Mokpo Maritime University)
- 발행 : 2011.06.09
초록
The purpose of this paper is to increase the competitiveness of firms by establishment of green marketing strategy and its application to a new alternative energy development, ultimately contributing to the advancement of national economy. This study adopted an integrated approach to develop a strategic theory of 'Sun Tzu on the Art of War' that is one of the oldest military treaties and still applicable to today's management development. It applies to the empirical result from a new alternative energy development. For more qualitative improvement of this paper, it needs further detailed studies in both theory and practice in green marketing theory that is applicable to the new alternative energy development.
키워드