한국철도학회:학술대회논문집 (Proceedings of the KSR Conference)
- 한국철도학회 2011년도 정기총회 및 추계학술대회 논문집
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- Pages.2174-2181
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- 2011
철도공기업의 환경적응패턴이 마케팅역량에 미치는 영향: 코레일과 지하철조직의 비교연구
The Effects of the Environmental Adaptation Pattern of the Railway Public Enterprises on the Marketing Capabilities: A Comparative Study on Korail and Subway Firms
- 발행 : 2011.10.20
초록
The purpose of this article is to highlight the relationships among market orientation, environmental turbulence, marketing capabilities, and organizational performance in railway industry(616 participants). Major findings are: 1) market orientation showed a significant effect on marketing capabilities, and organizational performance, 2) environmental turbulence functioned as a moderator not to organizational performance, but to marketing capabilities, 3) and marketing capabilities showed a strong effect on organizational performance. These findings imply that market orientation, as well as marketing capabilities, are so essential for creating a supreme performance in the railway industry.
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