한국철도학회:학술대회논문집 (Proceedings of the KSR Conference)
- 한국철도학회 2010년도 춘계학술대회 논문집
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- Pages.408-414
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- 2010
MICE산업을 통한 KORAIL의 전략적 수익 창출 방안 연구
A Study on solution for strategic profit of KORAIL via MICE industry
- 발행 : 2010.06.10
초록
G20 summit is expected to be held in seoul this coming Nov. 2010 which is a typical case of international meeting in MICE industries have been rising in the world and can be considered as a new marketing paradigm. since IMF crisis in 1997 in korea via financial leeman turmoil in the wall street caused ruins of the middle class as financial resources of korea. it's like saying that we need to look for another practical marketing way not mass marketing any more to get through this comprehensive financial crisis. in this study, we are going to find out new marketing way using MICE industires.
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