Proceedings of the KSR Conference (한국철도학회:학술대회논문집)

The Korean Society for Railway (한국철도학회)
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A Study on solution for strategic profit of KORAIL via MICE industry

MICE산업을 통한 KORAIL의 전략적 수익 창출 방안 연구

  • 구숙경 (한국철도공사, 서울본부) ;
  • 고은희 (한국철도공사, 서울본부) ;
  • 이인경 (한국철도공사, 서울본부)
  • Published : 2010.06.10
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Abstract

G20 summit is expected to be held in seoul this coming Nov. 2010 which is a typical case of international meeting in MICE industries have been rising in the world and can be considered as a new marketing paradigm. since IMF crisis in 1997 in korea via financial leeman turmoil in the wall street caused ruins of the middle class as financial resources of korea. it's like saying that we need to look for another practical marketing way not mass marketing any more to get through this comprehensive financial crisis. in this study, we are going to find out new marketing way using MICE industires.

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