Proceedings of the Safety Management and Science Conference (대한안전경영과학회:학술대회논문집)

Korea Safety Management & Science (대한안전경영과학회)
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A Study on Preference of Consumers

소비자들의 선호도에 관한 연구

  • 임영문 (강릉대학교 산업정보경영공학과) ;
  • 황영섭 (강릉대학교 산업정보경영공학과)
  • Published : 2009.04.25
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Abstract

The main purpose of this paper is to analyze preference of consumers on mobile devices. Preference analysis was performed on five major brands with five aspects such as commercial image, price, design, function and durability. The result of this study will be helpful for manufactures of mobile devices.

Keywords