Study on the future-oriented and evolutive implementation plan to promote marketing on the passenger rail service

미래지향적이고 발전적인 간선여객마케팅 실행방안 연구

Since the KTX start its service on April 1st of 2004, KTX increased its share up to 17.4% (2008). It's the 2nd after the passenger car share of 59.2% in the national transportation, but the gap is still wide. In addition, because of the rise of goods' and oil price, the share of intercity express bus is growing up. Nevertheless Korail is trying to improve the train schedule and develop internodal transit system, the number of passengers of KTX is remain flat. KORAIL should start and proceed the tasks below. - Analysis of the 5 year's operation of KTX since the year of 2004 to make plans for the steady growth - development of the KTX operation plan for expansion of railway - preparing the operation of additional passenger rail services on the mail line for newly introduced trains. - expansion of KTX's service area after the introduction of KTX-II - introduction of other new trains - examination for the action plans to promote marketing in main-line including refinement of the rate structure