한국생활과학회:학술대회논문집

Korean Association of Human Ecology (한국생활과학회)
권호 표지

Apparel Brand Equity as Perceived by Gen Y Consumers: Comparison between U.S. and Korean brands

Y세대 소비자가 지각한 의류상표자산: 미국상표와 국내상표의 비교

  • Kim, Eun-Young (Department of Fashion Design Information, School of Human Ecology, Chungbuk National univ.)
  • 김은영 (충북대학교 생활과학대학 패션디자인정보학과)
  • Published : 2008.05.30
Download PDF
⟨ Previous Next ⟩

Abstract

Keywords