한국경영과학회:학술대회논문집 (Proceedings of the Korean Operations and Management Science Society Conference)
- 한국경영과학회 2007년도 추계학술대회 및 정기총회
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- Pages.111-120
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- 2007
공급사슬 내에서 생산자 지원금에 의한 조정 기제의 고안
초록
In this study, we consider the mechanism or the contract to mitigate inefficiency of individual and partial optimization in decentralized supply chain, which consist of a manufacturer and a retailer and In which the latter can increase demands by practicing her own promotional efforts. In that supply chain, we show to be able to achieve profit level in centralized channel by manufacturer's 'allowance' to retailer.
키워드