Joint Price-Delivery Decision in a Single-Manufacturer-Single Retailer Supply Chain

2단계 공급사슬의 결합적 가격 및 재고 정책의 결정

In the traditional inventory problem, market parameters such as demand and selling price are exogenous. But incorporating these factors into the model can provide an opportunity for increasing the total profit. So we investigate the joint price-inventory policy in a supply chain consisting of a single retailer and a single manufacturer. Demand at the retailer depends on the retail price. The retailer and the manufacturer cooperate closely each other to maximize overall profit of the supply chain. The mathematical model is presented and the solution procedure is developed in order to jointly determine the optimal policy including the retail price, the production lot sizes, and the delivery frequency from the manufacturer to the retailer.