대한안전경영과학회:학술대회논문집 (Proceedings of the Safety Management and Science Conference)
- 대한안전경영과학회 2007년도 춘계학술대회
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- Pages.241-247
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- 2007
AHP를 이용한 소비자 선호도에 관한 연구
On the Preference of Consumer using the AHP
초록
Multi-criteria decision making is deducing the relativistic importance in the criterion of decision making and each alternative which is able to make a variety of choices measures the preferred degree in the series of low-ranking criterions. Moreover, this is possible by synthesizing them systematically. In general, a fun-diametral problem decision maker should solve for multi-criteria decision making is evaluating a set of activities which are considered as the target logically, and this kind of work is evaluated and synthesized by various criterions of the value which a chain of activities usually hold in common. In this paper, we study about effective consumer preference to towels made of paper according to the three kinds of intensities of products from some domestic company, using the AHP.