A REVIEW TOWARDS DEVELOPING A FRAMEWORK FOR MEASURING FACTORS OF CORPORATE ENTREPRENEURSHIP THAT INFLUENCE FIRM PERFORMANCE IN HOUSING DEVELOPMENT INDUSTRY

Entrepreneurship scholars have defined Corporate Entrepreneurship (CE) in many ways. Generally, works from these scholars had discussed on the common aspects of CE, benefits of CE, types of CE and ways to cultivate and design CE for companies. These scholars also developed models of CE to construct a framework for mapping CE research. From here, the present writers have presented a proposed framework to see how far the factors of CE, their business strategy and external environment influenced the developers' firm performance in housing development industry. However, this is just the initial stage of the study and the model needs to be revised before it can be tested in the field.