An analysis of the impact of factors on Purchase Behavior in the Korea Mobile Phone

국내 소비자의 이동통신 단말기 구매 행동 요인분석

  • Jung Ji-Bum (IITA(Institute of Information Technology Advancement)) ;
  • Kim Han-Joo (IITA(Institute of Information Technology Advancement))
  • Published : 2006.07.01