A Trend Analysis of Competition Positioning in Korean Seaport by Using BCG Matrix

This paper has shown the trend of competition positioning of 26 Korean ports in 1994, 1999, and 2003 by using BCG matrix which consists of relative market shares, growth rate of cargo handling, and also growth rate and CCR and BCC efficiency scores with scale efficiency scores in the vertical and horizontal axes. The empirical main results are as follows. First, Incheon Port, Pyungtag Port, Gwangyang Port, Busan Port, Pohang Port and Woolsan Port have shown their competitive positioning in terms of market share and growth rate. Second, Pyungtag Port, Wando Port, Tongyoung Port, Gohyun Port, Samcheog Port, and Okgae Port have their competitive positioning in terms of growth rate and scale efficiency scores. The main policy implication of this paper is to emphasize that BCG matrix method using in this paper can give seaport manager the basic information for planning the future port management for enhancing the competitive positioning among Korean seaports.