Proceedings of the Safety Management and Science Conference (대한안전경영과학회:학술대회논문집)
- 2006.04a
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- Pages.57-61
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- 2006
A Study on Optimal Marketing Strategy in Kyong Ki Ceramics Industry
경기도자기 산업 최적 마케팅 전략 연구
Abstract
Growth possibility is big to culture tourism resources and representative tourist resort of the Korea that use view of nature photon circle properly such as ceramics that target area possesses. Area development plan through growth possibility should be arranged to international ceramics production complex and distribution complex. Therefore, Marketing analyzing future district theme establishment and strength in priority via past and present of target area.