A Study on the Development of Purchasing Decision Model in Cellular Phones

휴대폰 단말기의 구매결정모형 개발에 관한 연구

Many corporations will get much mote benefits if they investigate the model deciding to purchasing mobile phone in that cell phone of our country has about 20% of market share in the world market. Considering this situation to divide cell phone market between CDMA and GSM in world market, it is not easy to make cell phone to satisfy the suitable method which each country wants. Through this study, we anticipate that it will offer the measuring method about consumer purchasing decision of each country. The research is to study how it is Effected by any factor when comsumer selects product and make research model. Based on the research model, we is to make a question. The research Is to complete the theoretical system on the basis of records about the cell phone and to study the improvement strategic using AHP and Conjoint Analysis which analyzes the consuming trend to customer's cell phone.