A study of the influence of service quality which is offered in a movie theater - Focus the Multiplex movie theater -

영화관에서 제공하는 서비스품질이 고객만족도에 미치는 영향에 관한 연구 - 멀티플렉스 영화관을 중심으로 -

Resulting from a development of Korea's film industry, the number of the audience who visits a movie theater is increasing. so, interest in indoor service which is provided in the movie theater is also increasing, and there are needs for raising a movie theater's competitive power and an endeavor to offer a higher standard of service to customer. thus, this study will define service quality factor of a movie theater and provide ways of improving service quality by analyzing the effect of service quality on customer satisfaction and re-visit intention.