협업적 전자상거래 비즈니스 모델 구현을 위한 유사상품 추천 시스템 개발

A Similar Product Recommendation System Development for Implementing a Collaborative Commerce Model

We developed a similar product recommendation system for implementing a collaborative commerce model between the cooperating companies. The system is based on a similar product finding algorithm. The main idea of the proposed algorithm is using a multi-attribute decision making(MADM) to find the utility values of products in same product class of the companies. Based on the values we determine what products are similar. The system helps the companies to recommend products in accordance with the customer's preferences regarding product specifications.