한국경영과학회:학술대회논문집 (Proceedings of the Korean Operations and Management Science Society Conference)
- 한국경영과학회/대한산업공학회 2005년도 춘계공동학술대회 발표논문
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- Pages.324-331
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- 2005
개인화된 제품 추천을 위한 고객 행동 기반 고객 프로파일 모델 연구
A study on the customer behavior based customer profile model for personalized products recommendation
초록
In this paper, we propose a new customer profile model based on customer behavior in Internet shopping mall. The proposed technique defines customer profile model based on customer behavior information such as click data, buy data, and interest categories. We also implement CBCPM(Customer Behavior-based Customer Profile Model) and perform extensive experiments. The experimental results show that CBCPM has higher precision, recall, and F1 than the existing customer profile model.
키워드