Proceedings of the Korea Society of Information Technology Applications Conference (한국정보기술응용학회:학술대회논문집)
- 2005.11a
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- Pages.357-360
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- 2005
The Impact of Environmental Characteristics on Electronic Commerce Performance
Abstract
Domestic enterprises are surveyed and analyzed to find the empirical relationship between environmental characteristics and electronic commerce(EC) performance. Dynamism, hostility and heterogeneity are selected as environmental characteristics. EC performance is articulated as EC utilization, EC satisfaction and EC usefulness. Empirical test presents that dynamism has a statistically significant relationship with EC performance except EC usefulness, but hostility and heterogeneity have no statistically significant relationship with EC performance. The impact of industry type on environmental characteristics and EC performance is also tested.