모바일 콘텐츠 품질요인(MCQ)이 사용자의 유용성에 대한 지각과 기대가치 충족에 미치는 영향 연구

A Study on the Mobile Contents Quality Factors Affecting the Competent Degree of Expected Value and the User's Perceived Usefulness

This study first tries to investigate factors that decide the quality of mobile contents with literature review from the previous studies. Second, we hope to establish and verify the research model, which shows the relationship among quality of mobile contents, the perceived usefulness, and the competent degree of expected value or not. Third, on the basis of research results, this study can suggest the advices and implications for activating mobile contents industry. Therefore, we believe that research results can provide basic guideline for measuring the quality of mobile contents. Also, mobile contents service providers who are preparing or on going can get the insight which factors should be considered to activate the quality of contents service.