Proceedings of the Korea Society of Design Studies Conference (한국디자인학회:학술대회논문집)
- 2005.05a
- /
- Pages.170-171
- /
- 2005
A Study on The Consumer in Brand Awareness of Character Introduction (With Brand Character of Golf Appliance)
캐릭터 활용을 통한 소비자의 브랜드 인지도 연구 (골프용품 브랜드 캐릭터를 중심으로)
- Sung, Ji-Eun (Dept. of Industrial Design, PKNU) ;
- Kim, Myung-Soo (Dept. of Industrial Design, PKNU)
- Published : 2005.05.21