A study on the Market for Activation of KTX Operation

KTX 영업활성화를 위한 시장조사 연구

Korea Train eXpress(KTX), opened in april 2004 as well as the KOREA RAILROAD sailed in 2005 is on the second take-off stage. In 2004, on the basis of the technical stabilization, management planning centering around business was established, and to attain the object, now there is a increasing necessity for market-information which is necessary for establishment, execution and result analysis of strategies. Therefore, by performing periodical market surveying, getting out of old market strategy making ways of viewing in manager's shoes, we can quickly elaborate market strategies in consumer's shoes on the basis of the market information. And as a necessary consequence, we can expect not only to make efficient use of resources but also to maximize profits of the KTX.