한국철도학회:학술대회논문집 (Proceedings of the KSR Conference)
- 한국철도학회 2005년도 추계학술대회 논문집
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- Pages.546-551
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- 2005
한국철도공사의 브랜드 강화 전략방안
A Study on Brand Strengthen Strategy of KORAIL
초록
With the opening of the KTX in April 2004 and launching the KORAIL(Korea Railroad Corporation) in January 2005, KORAIL company brand and service product brand were unrecognized. Each brand is very important invisible assets in KORAIL and KORAIL affiliate companies because of their powerful perception of the customers. This study suggests that how to improve and manage KORAIL brand reputation and how can KORAIL employees differentiate other transportation system in the near future. To obtain more benefits using the brand strengthen strategy in KORAIL.
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