A Study on the effects of interactivity level on web

웹 상에서 상호작용성 수준이 고객성과에 미치는 영향에 관한 연구

This study examined the effects of interactivity level on Web user's attitude towards Home Shopping sites. In examining the relationships of the factors in the research, the independent variables are reliability and levels of interactivity. The dependent variables are effectiveness, and customer loyalty. Implications for web site designer and management leaders are implicated in the conclusive section.