A Study on Counter strategy of mobile communication enterprise and Customer satisfaction for Introduction Plan of Number Portability

번호이동성제도의 도입에 따른 이동통신업자의 대응전략과 고객서비스만족에 관한 연구

  • Jung Kyung-Hee (Dept. of Industrial Engineering, Kyung Hee University) ;
  • Cho Jai-Rip (Dept. of Industrial Engineering, Kyung Hee University)
  • Published : 2004.04.01

Abstract

This study analyzes strategy and main contents between each business market by mobile phone Number Portability. And, grasps what each mobile company customer satisfaction factors is effected on mobile phone Number Portability and estimates relative importance about the factors and understand counter strategies by these factors. Therefore, purpose of this study investigate weather the mobile phone Number Portability can specific function to promote competition in mobile Number Portability and present proper policy introduction direction examining factors to succeed

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