A Study on Brand Image and Consumer Attitude Influenced on Products Choice Focusing on Cosmetic -

소비자의 태도와 브랜드 이미지가 제품 선택에 미치는 영향에 관한 연구 국내 화장품 시장을 중심으로-

This study analyzes a change and an effect that brand image gets in product choose. Purpose of this study present the suggestion under the influence of degree that brand image gets in product purchase to cosmetic customer. Consumers investigate the product or trademark when purchase goods. They purchase goods through the comparison and analysis and evaluate the satisfaction and dissatisfaction with the contentment. Consumers complicate while compare the products and the consumer's choose the products. The purpose of this study is find various requirement of consumers and present efficient marketing activity through theoretical verification and actual proof analysis.