전략중심의 CRM구조의 데이터마이닝

Data Mining for Strategy focused CRM Structure

With the explosive growth of information sources available under various information technology and business environment, it has become increasingly necessary for determining effective marketing strategies and optimizing the logical structure of the CRM data mining system. In this paper, we present an overview of the data mining for strategy focused CRM structure. This includes preprocessing, transaction identification and data integration components. We describe the main part of this paper to the discussion of processes and problems that characterize the mining tools and techniques, identify the CRM data mining, and provide a general architecture of a system to do focused CRM data mining that require further research and development.