웹 사이트의 서비스 공백 영역 도출 프레임워크: Kano 모델과 QFD 기반

The Share and the importance of service industry have been grown up consistently, especially the diffusion of internet for past decade stimulates rapid expansions of it. However, research areas about service industry still remain relatively unexplored. This research regards a web site as a package of various service units, and proposes a framework that maps service units into 2-dimensional space using MDAC to find uncovered service area for the requirements of customers, This framework is expected to help to find weak service areas of current web site, and to bring useful information for the outset stage of NSC.