한국정보시스템학회:학술대회논문집 (Proceedings of the Korea Association of Information Systems Conference)
- 한국정보시스템학회 2004년도 추계학술대회
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- Pages.393-400
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- 2004
온라인 커뮤니티에서 참여 동기와 사회적 영향이 몰입에 미치는 영향
A study on the Effect of Participatory Motives and Social Influence in on-line Community on Commitment
초록
Since IT industry has changed very rapidly in technology, market environments, the online community raise new space. However, there have been scanty researches on the on-line community. The primary purpose of this research is to develop and test a model that explains the effect of participatory motives and social influence in on-line community on commitment.