ERP 시스템 도입이 마케팅 성과에 미치는 영향에 관한 실증연구 -부산${\cdot}$경남 지역의 중${\cdot}$소기업을 중심으로-

An Empirical Study on the Introduction of ERP System and Marketing Performances in the Small-and-Medium Firms

There were few empirical researches on the ERP system in spite of increasing interest on ERP system recently Therefore, the purpose of this study is to develop an framework for the marketing performance based on evaluation of ERP system used by the theoretical model for evaluation of information system and the empirical data of Korean firms. This study was empirically examined an effect of ERP system and its information quality on the use of information from ERP system. And another effect of information use from ERP system on marketing performances survey on MIS was conducted for the marketing strategy. In this study, the structural equation model was established for verifying the relationship of above variables. And several hypotheses were established and examined empirically from that structural equation model. In conclusion, the effectiveness of ERP system must be evaluated within structural relationship among ERP system and its information quality, the use of information from ERP, and marketing performances. Additionally, the result of this research has founded the fact that ERP system and its information quality are important as elements of successful ERP system.