Super-PVA (S-PVA) Technology for HDTV Application

S-PVA is a new technology which enables screen quality advantages over S-IPS and MVA, including high transmittance, >1000:1 contrast ratio, sub-10ms response time, and wide angle of view with no off-axis image inversion and undetectable gamma distortion. This new technology will be described in detail. This paper also addresses the other remaining performance issues facing LCD-TV, including Samsung's plans for addressing these challenges. For example, until recently, inter-gray response time and associated motion blur were significant issues for achieving LCD-TV images quality. Samsung has invented DCC-II technology to achieve sub-10ms response time, and this achievement is described herein. Other technology advancements, including next-generation color performance and ultra-low black performance and improvement of off axis image quality are also discussed in this paper.