한국디지털정책학회:학술대회논문집
- 한국디지털정책학회 2004년도 International Conference on Digital Policy & Management
- /
- Pages.203-210
- /
- 2004
A Study on Relationship between Service Quality and Payment Value in Mobile Communication Industry
-
Kim, Min-Cheol
(Dept. of Management Information Systems, Cheju National University)
;
- Noh, Kyoo-Sung (Dept. of BA, Sun Moon University)
- 발행 : 2004.11.08
초록
In this paper, the conceptualization and the measurement of service quality and the relationships among service quality, consumer satisfaction, value, and post behavior (post behavior and recommendations to others) are investigated. The results suggest that service quality is an antecedent of consumer satisfaction and that consumer satisfaction exerts a strong influence on payment value and post behavior.